White Cat Media
White Cat Media ("White Cat") is an online content and ecommerce company that is dedicated to making the lives of busy women easier and more stylish. Based in New York City, White Cat has launched two successful sites; SheFinds.com and MomFinds.com. Additionally, the company owns an extensive collection of domains for future launch including BrideFinds.com and MaternityFinds.com. White Cat's content is delivered in the unique voice of a "trusted advisor," providing stylish yet functional products via a user friendly interface.

White Cat's revenue is derived from on-site advertising as well as affiliate based commissions on user purchases. The company's first site, SheFinds.com, was launched in 2004 and now boasts over 400,000 unique visitors per month. White Cat plans to build a network of sites based on the SheFinds.com model. Ultimately, this network will offer advertisers an integrated marketing solution which aggregates a high-value, motivated consumer base. In addition to the profit centre that White Cat will provide Greenscape, the company's marketing abilities will contribute significantly to driving sales of other Greenscape companies.